[image lightbox=”false” width=”140″ height=”42″]http://www.takeoutmarketing.com/wp-content/uploads/2011/12/Booxrix_Logo.jpg[/image]

Bookrix.com, one of the fastest growing social media sites on the Web, turned to Takeout to manage its extensive SEM campaign in North America and the UK. Bookrix, a vibrant community consisting of authors and book-lovers, had previously attempted an American PPC campaign, which turned out to lack efficiency and focus. Bookrix turned to Takeout with the proposed goal of increasing all vital campaign metrics and Takeout responded by growing click-through rates by over 100% across the ad groups, as well as significantly increasing conversion rates and lowering cost-per-clicks. Our secret? We simply rewrote the ads to communicate the essence of the Bookrix site experience and honed in on highly-relevant keywords to attract new core users. By overhauling the campaign to create relevance between the site offering and the ads, we were able to significantly improve its results.